NowFloats delivered 6% of Mom & MeÕs online traffic
Shoppers don’t search for brands online, they search for products in a particular location. In the US, more than half of all consumers carry out product research online, according to BIA Kelsey,...
View ArticleNowFloats can Improve print advertising effectiveness
Is print advertising dead? The answer to that question is, no way. A recent world press trends survey released by trade group WAN-IFRA reveals that print still provides 93% revenues and will continue...
View ArticleAskMe Bazaar product discovery gets a boost
The way people find products online is constantly evolving but today, the online purchase journey is most likely to begin with a search query on Google. An ongoing consumer tracking study conducted by...
View Article1.3M potential customers for watch brand
Local discovery is perhaps the biggest challenge retailers face today, and many remain unaware of it. Google claims that 50% of mobile users are most likely to visit a store after conducting a local...
View ArticleMobile marketing automation transforms small business
For small business owners, managing clients, contacts and leads while running day-to-day operations can be an overwhelming experience. In a bid to streamline processes, two new research studies reveal...
View ArticleHow NowFloats helped AskMe grow engagement by 30%
How do you build and grow engagement online? That’s one of the biggest challenges that Internet yellow pages, whether horizontal or vertical, face today. It’s an established fact that among many other...
View ArticleImprove response rate to print ads with NowFloats
“No response!” How many times have you heard clients complain because a local advertisement placed with your newspaper generated few leads, or none? Compared to an insert or mailer, print ads remain a...
View ArticleEngagement key for online Yellow Pages to succeed
There are several trials that Yellow Pages companies have faced transitioning from paper directory to web presence. One big task after onboarding local businesses is helping SMBs build online customer...
View ArticleLocation-based search: big deal for small businesses
What is location based search? Think about it as if it were you going shopping. How far would you be willing to travel to get a loaf of bread, or a pair of shoes, or a new computer, or perhaps even a...
View ArticleWhy it’s critical to have a mobile friendly website
Businesses have been asked to think mobile first in the past, but the call for action has never been as urgent as it is today. In February 2015, Google announced a new mobile friendly website ranking...
View ArticleNowFloats delivered 6% of Mom & MeÕs online traffic
Shoppers don’t search for brands online, they search for products in a particular location. In the US, more than half of all consumers carry out product research online, according to BIA Kelsey,...
View ArticleNowFloats can Improve print advertising effectiveness
Is print advertising dead? The answer to that question is, no way. A recent world press trends survey released by trade group WAN-IFRA reveals that print still provides 93% revenues and will continue...
View ArticleAskMe Bazaar product discovery gets a boost
The way people find products online is constantly evolving but today, the online purchase journey is most likely to begin with a search query on Google. An ongoing consumer tracking study conducted by...
View Article1.3M potential customers for watch brand
Local discovery is perhaps the biggest challenge retailers face today, and many remain unaware of it. Google claims that 50% of mobile users are most likely to visit a store after conducting a local...
View ArticleMobile marketing automation transforms small business
For small business owners, managing clients, contacts and leads while running day-to-day operations can be an overwhelming experience. In a bid to streamline processes, two new research studies reveal...
View ArticleHow NowFloats helped AskMe grow engagement by 30%
How do you build and grow engagement online? That’s one of the biggest challenges that Internet yellow pages, whether horizontal or vertical, face today. It’s an established fact that among many other...
View ArticleImprove response rate to print ads with NowFloats
“No response!” How many times have you heard clients complain because a local advertisement placed with your newspaper generated few leads, or none? Compared to an insert or mailer, print ads remain a...
View ArticleEngagement key for online Yellow Pages to succeed
There are several trials that Yellow Pages companies have faced transitioning from paper directory to web presence. One big task after onboarding local businesses is helping SMBs build online customer...
View ArticleLocation-based search: big deal for small businesses
What is location based search? Think about it as if it were you going shopping. How far would you be willing to travel to get a loaf of bread, or a pair of shoes, or a new computer, or perhaps even a...
View ArticleWhy it’s critical to have a mobile friendly website
Businesses have been asked to think mobile first in the past, but the call for action has never been as urgent as it is today. In February 2015, Google announced a new mobile friendly website ranking...
View Article